In the meantime, I'll share some more antique sewing machine trade cards. In response to a previous Pieces of the Past post, Kimber sent me a link to her beautiful antique New Home sewing machine. Since Kimber shares my affection for history and antique sewing machines, I thought I'd share a few of my New Home Victorian trade cards today.
The first incarnation of the New Home Sewing Machine Company was actually named Johnson, Clark & Company/Gold Medal Sewing Machine Company. That company was founded in 1860 in Orange, Massachusetts. In 1882, the company reorganized and chose the name New Home Sewing Machine Company. New Home merged with the Free Sewing Machine Company in 1927, but continued to make "New Home" machines into the 1930s.
One of New Home's favorite advertising themes was using "Before" and "After" illustrations of the virtues of their sewing machines. An early image for Johnson, Clark & Co. shows Mother using a "noisy, hard-running old machine" which agitates the children and the dog. The next image shows the peaceful household restored after Mother purchases a New Home sewing machine.
|I shall exchange this Noisy, Hard-Running, Old Machine for a "New|
Home", which my sisters, cousins and aunts recommend.
How quietly it runs! It is really a pleasure to sew since I bought the
Light-Running "New Home".
Another before and after card pictures a fox who lost his tail in a trap. He uses a New Home sewing machine to sew his tail back in place so it will never come loose again!
|There was once a Fox who lost his tail in a trap. Meeting|
his companions they mocked at him, so he bought
a Light-Running "NEW HOME" Machine, which
sewed it on so tight it never came off again.
A variation on the Before & After card is known as a "Hold to Light" card. The image is designed so that when the viewer holds the card up against a bright light, the image changes. Upon holding this card to the light, the woman sewing by hand is transformed into the beautifully dressed woman sewing with a New Home sewing machine.
"With eyelids heavy and red"
"A Woman Sat in Unwomanly Rags"
"Plying Her Needle and Thread"
& What Caused It.
One of my all-time favorite New Home advertisements is a four page pamphlet. The pamphlet cleverly illustrates an amusing Before & After scene demonstrating an unusual quality provided by a New Home sewing machine.
A New Home Machine or a French Sewing Girl.
|Act 2nd - The French Sewing Girl Decided Upon.|
|Act 3rd - The French Sewing Girl Duly Installed.|
|Act 4th - The French Assistant Did Not Give Entire Satisfaction.|
A New Home Machine Has Been Purchased.
All's Well That Ends Well.